days left until the 2022 Holiday HandMade Market. Tickets go on sale November 1, 2022!

Application Guidelines

The 2022 call for artisan applications is now open.

Before diving into the online application process, please take the time to read below – there have been significant changes since our last application.

Adapting to COVID-19

These are exceptional times we're living through (still!) and we're going to do our best to operate within public health guidelines and continue to provide the calibre of event that you and our guests have come to expect from the HandMade Market.

That being said, there are significant changes from pre-pandemic times as we continue to adapt to the new realities of life during and after a pandemic. These changes and challenges are going to require additional flexibility, patience and grace from each of us as we move forward successfully together.

Please assume and expect that we will operate (and expect you to operate) within whatever public health guidelines are in place at the time of the event.

Other changes such as timed guest entry via pre-purchased online ticketing will be employed to reduce line-ups and congestion as well as to spread out crowds more evenly across all open hours of the event.

There are bound to be other changes and pinch points that will require our collective adaptability as we encounter them along the way.

We're all on the same team, and, with each other's success in mind, if we row together in the same direction it'll be a much more pleasant ride!

♥ The HandMade Market Team

Food Trucks

**Please note that if you are a food truck, this application does not apply to you. Our food trucks are selected through an invite-only process. If you are a food truck and you want to put yourself on our radar, please .(JavaScript must be enabled to view this email address).

2022 Dates and Deadlines

February 1, 2022 - Application goes live
February 13, 2022 - Notifications begin
June 3-4 and June 10-11, 2022 - Spring HandMade Market takes place at 13th Street Winery
November 25-26-27, 2022 - Holiday HandMade Market takes place at Niagara Falls Convention Centre (formerly Scotiabank Convention Centre Niagara)

Eligibility & Ethos

The HandMade Market accepts applications from Canadian-based makers, artisans, visual artists and small cottage industry businesses across all creative disciplines that meet our curation criteria and the general ethos of the HandMade Market. It is mandatory that all of our artisans are the creators and designers of their products.

We do not accept or curate applications that include any buy/sell items. No exceptions.

We do not accept or curate applications containing products or work manufactured/produced outside of Canada; products or work imported for resale; products or work where the primary ingredients are manufactured/produced outside of Canada; any Fair trade products or works.

The HandMade Market is artisan focused and in order to ensure that each artisan has a captive audience, we maintain a strict cap on any one ‘type’ of artisan at each market. This cap minimizes sales dilution and provides a more diverse selection for our guests.

Curation Considerations

We get many questions from artisans wondering what they could “do better” to increase their chance of being curated into one of our markets. Curating is a complicated process and often it is not for one reason, but several, that we may decline your application and/or place you on a waiting list.

We hope the following information will help shed some light on our processes.

Product Relevance: This is where we consider how your product will be received by our HMM guests. Will they find it interesting? Does it meet a unique need? Is it satisfying a hankering for a current trend? How does your product align with today’s fashion sense or collective ethos?  Does your product connect with today’s marketplace?

The Right Fit: The HMM has a very distinct clientele. We’d have nothing without our fabulous and loyal guests spending their hard earned cash on your work. To make and keep our guests happy, we select artisans who have the most appeal specifically to them. If you are interested in discovering more about our HMM guests, talk to other artisans who have been to the HMM and/or come and visit an HMM and discover for yourself!

Display: Your display is your calling card. Does it stand out? Does it draw people in? Is it engaging? If you are simply laying items on a table, it’s time to rethink this aspect of your booth design. Those who design a space which is both professional looking and interesting have a better chance of being curated in.

Originality: Originality is important. If you are known to be purposefully copying the creative work of another artisan, the HMM is not for you.

Photography: Your photos must be high resolution. Do they tell a clear story of your product and your process? Details are important. We use these images for marketing purposes, so the better you look, the better we look. Professional shots are not mandatory, but they certainly help the cause.

Category Saturation: We can’t control the number of applications we get ‘per category’ and when we have high demand for a fixed number of spaces, the competition can be stiff in certain areas. At times, even the most qualified of artisans won’t be curated into the HMM because of category saturation. We really don’t relish turning down great talent, but at the same time, we feel privileged to be choosing from among the best.

Buy and Sell: We don’t accept artisans who are purchasing and selling through third party sourcing under any circumstances.

We do not accept or curate applications containing products or work manufactured/produced outside of Canada; products or work imported for resale; products or work who's primary ingredients are manufactured/produced outside of Canada; any Fair trade products or works.

Late Applications: Due to high demand, late applicants are not considered in the initial jury process. We will put you onto a waiting list in case a space becomes available within your category.

2022 Spring Market

The 10th Annual Spring HandMade Market will be held OUTSIDE in the vineyards at 13th Street Winery in Niagara.

As part of adapting to changes the pandemic has brought about, the spring market will operate as one event split across 2 consecutive weekends on June 3-4 and June 10-11, 2022. You can apply to one or both of the weekends. There will be up to 100 artisans per weekend. The ratio of artisans to guests will be equal (or better) than previous years.

We have moved the event to June as the weather in May has continually proved not to be viable due to persistent wet, cold weather and soft ground conditions during spring.

10'x10' Regular Space: $260 + HST per weekend SOLD OUT
10'x20' Double Space: $520 + HST per weekend SOLD OUT

IMPORTANT NOTES: Exhibition fee is for outdoor space rental only and does not include tent, table(s), chair(s) or other props. You are responsible to supply your own 10x10 tent and all props for this outdoor event. Electricity is not available/not provided. Shared spaces are not allowed. You are responsible for the safety and liability of your display and product. A limited number of corners will be available for an additional fee offered on a lottery basis approx. 4-6 weeks before event date. Free on-site field parking is available.

It is expected that you (and your entire team) will be fully compliant with any/all public health requirements that are in place at the time of the event.

Artisans retain 100% of their profits.

2022 Fall Market Status Update

The fall HandMade Market has been put on indefinite hiatus. Though it was a very sucessful event, there have been many changes during the 2 years of the pandemic that made this retirement a reality.

We thank you for your support of the fall market over the 10 years of it's operation ... we have many fond memories!

2022 Holiday Market

We are still accepting 2022 Holiday Market applications for select categories.
**Please note that the bath/body, candles, knits and jewellery categories are full for 2022 and we are no longer accepting applications in these categories.

Our flagship annual event, the 12th Annual Holiday HandMade Market, is scheduled to be held at the Niagara Falls Convention Centre (formerly Scotiabank Convention Centre Niagara) on November 25, 26 & 27, 2022. Artisan load-in/setup will be November 24th and in the early morning of November 25th, depending on booth size.

Size and space options have been reduced as part of our COVID adaptation. Total space availability is +/- 175 booths. Booth pricing has not been increased since 2019.

5'x10': $415 + $90 electrical + HST LIMITED SPACE
5'x20': $830 + $90 electrical + HST EXTREMEMLY LIMITED
10'x10': $520 + $90 electrical + HST SOLD OUT
10'x20': $1040 + $90 electrical + HST SOLD OUT

Booth measurements are nominal and actual exhibition floor space is reduced by the physical dimensions of the pipe and drape.

Exhibition fee includes space rental, single 15 amp electrical connection (for lights and charging only) and white 8ft pipe & drape on three sides.

Overhead venue lights will be dimmed by 67% (operating at 33% capacity) and you MUST light your booth – no exceptons. Electricity is not optional. You are responsible for supplying your own lights and all props, ordering any additional crossbars, etc.

Shared booths are not allowed.

A limited number of corners will be available for an additional fee offered on a lottery basis approximately 6-8 weeks before event date.

On site parking available, but charged separately by venue.

It is expected that you (and your entire team) will be fully compliant with any/all public health requirements that are in place at the time of the event.

Artisans retain 100% of their profits.

How to Apply/What to Submit

Applications must be submitted online. The link to the application will be at the bottom of this page.

Before you click the 'apply' button, you'll want to prepare ahead by gathering up your images and text content.

Your product images *MUST* be high-resolution marketing-ready at a min. of 1250px wide / max. 2500px wide (height is irrelevant). Product photos will be used for marketing purposes, so use your absolute best product shots.

IMPORTANT: Our receipt of your application does not guarantee or imply you have secured a spot regardless of whether or not you’ve been at the HandMade Market previously. We curate each event individually.

All completed applications meeting our criteria will be curated and notified of acceptance, decline or wait list status by email.

Acceptance Terms

If you are notified of acceptance, you will be required to submit a deposit* to secure your space.

If we don't receive your deposit within 3 days of our emailed notification, your space will be returned to the pool and offered to another eligible participant. This non-refundable deposit will be equal to 35% of your total booth fees (including electrical and HST) and must be sent to us by e-transfer. You will also be required to submit a signed contract and COVID-19 indemnity waiver.

E-transfer instructions and a link to the contract will be provided in the acceptance notification email.

*2020 booth fees left with us due to COVID cancellations will be applied toward your non-refundable deposit.

Cancellation Policy

In order to move ahead with an event in these unusual times, we need 100% commitment from participants, therefore there will be no refunds or credits available for cancellations on your part for any reason within 90 days of a market event unless there is an active public health directive which prevents you from attending.

Should circumstances related to COVID-19 prevent you from attending OR cause us to cancel or postpone an event, 35% of your booth will be retained and applied as a credit toward booth fees at a future event in 2023. The balance of any fees paid up to that point would be refunded.

Public Health Measures and Compliance

The COVID-19 pandemic is an ever-evolving situation that continues to impact planning for all events. Based on recent developments, as of March 21, 2022, below are guidelines you can expect to be in place. Please note that these rules and regulations are subject to change.

PROOF OF VACCINE: As of March 21, 2022, proof of vaccination for exhibitors, staff, visitors, and all other persons WILL NOT be required to enter or work at the show.

FACE COVERINGS / MASKS: As of March 21, 2022, face coverings and/or masks WILL NOT be required to enter or work at the event.

FOOD SAMPLING: As of March 21, 2022, food sampling WILL be permitted at the event.

**To be clear, these are not our rules, this our best understanding of the official provincial guidelines imposed at the time of writing. We didn’t make the rules, but we are abiding by them. The point of the above is simply to condense this information as many have had a hard time finding it. As with everything pandemic related, this is also subject to change.

It is expected that you (and your team) will be fully compliant with any/all public health requirements that are in place at the time of the event.

We are all weary of the pandemic challenges, but please don't place us in the difficult position of having to ask you to comply with public health regulations. Be aware that, at our discretion, you risk temporary suspension of your participation (until compliance) and/or full and immediate revocation of your participation with no compensation.

These are already challenging enough times as it is and we're counting on you to work with us (and each other) for the common good.


We do not know what the situation surrouding the pandemic will be at the time of our events.

The realities of the pandemic, and the need to keep everyone safe, may force us to change the rules around an event, the layout of the booths or any other element connected to the event. When you sign up for the HandMade Market, you agree that you are aware of this, and that you will abide by all of the rules and adjustments as necessary.

Artisan Email Notification List

Are you on our Artisan Email Notification List? If not, be sure to sign up and you'll get advance notice by email when we release our annual applications!



If after reading above you still have unanswered questions or concerns that need to be addressed before you apply, please .(JavaScript must be enabled to view this email address).

**IMPORTANT**: There is a 2 hour security time-out on the application, so, before you click below to start the application process, we highly recommend that you gather up all your text and images (using guidelines above) so that you will not face any time constraint issues. Being prepared will make the application process go much smoother for you.

If the application times out before you complete it, you'll need to reload the page and start from scratch.

Ready? Click below to apply now!